A branding project for a my brother and talented golf instructor, Ian Arcellana. He wanted to showcase, not only his elegant, efficient and powerful approach to the game, but my skills as a lettering artist and designer as well. Similar to my pursuits of creativity and experience, his love for this timeless recreation has been a lifelong endeavor thus far. I am beyond grateful for the opportunity to assist in propelling him toward his pursuits. If you’re in the East Bay area and have considered learning or elevating your game, please reach out to him for a consultation.
Compilation of preliminary sketches utilizing initials, full name, and golf inspired elements.
A set of three options converted in vector graphics for final review and branding incorporation.
Mockup of full name branding on a driver club cover.
Initial branding with full color option on golf ball mockup.
I worked for this incredible brand for about a year before my stint into freelance design. During my time with them, I was primarily responsible for marketing design, product trim assets, and collection identity. It wasn’t till I left, when a former coworker and lead product designer asked for samples of my lettering to grace the front panel of Jordy Smith’s signature Odyssey model. This led to also creating the lettering for the inner liner as well as producing a temporary “John Hancock” for the living legend himself. What an honor! If possible, this is the type of work I’m seeking to develop further in the future.
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